{"id":32076,"date":"2025-03-30T09:29:23","date_gmt":"2025-03-30T06:29:23","guid":{"rendered":"https:\/\/lokitar.ee\/about-us\/"},"modified":"2025-12-15T14:25:50","modified_gmt":"2025-12-15T12:25:50","slug":"about-us","status":"publish","type":"page","link":"https:\/\/lokitar.ee\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n\t<section class=\"section about-us\" id=\"section_1833928583\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse align-middle align-center center\" style=\"max-width:1024px\" id=\"row-1465890007\">\n\n\t<div id=\"col-1695515511\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3515285767\" class=\"text\">\n\t\t\n<p>How Lokitar Was Born<br \/>\n\t\t\n<style>\n#text-3515285767 {\n  font-size: 1.5rem;\n  color: #7b2e31;\n}\n#text-3515285767 > * {\n  color: #7b2e31;\n}\n<\/style>\n\t<\/div>\n\t\n<p data-start=\"333\" data-end=\"556\"><strong data-start=\"333\" data-end=\"556\">Lokitar was born from personal experience and a passion for caring for curly hair.<br data-start=\"417\" data-end=\"420\" \/>If you\u2019ve ever looked in the mirror and felt like your hair was living a life of its own, then you know exactly where my story begins.<\/strong><\/p>\n<p><\/p>\n<p data-start=\"558\" data-end=\"921\"><strong data-start=\"558\" data-end=\"921\">For years, I believed my hair type was simply \u201cfrizzy\u201d \u2014 neither straight nor truly curly.<br data-start=\"650\" data-end=\"653\" \/>I tried straightening it, taming it, and experimenting with all kinds of \u201cmiracle products,\u201d but the result was always the same: a frizzy, tired-looking hairstyle. That frustration is what pushed me to search for answers and dive deeper into the world of curly hair.<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1268630506\" class=\"col medium-6 small-12 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_842826963\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"800\" src=\"https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-esimene.jpg?fit=906%2C800&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-esimene.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-esimene.jpg?resize=453%2C400&amp;ssl=1 453w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-esimene.jpg?resize=906%2C800&amp;ssl=1 906w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-esimene.jpg?resize=768%2C678&amp;ssl=1 768w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-esimene.jpg?resize=100%2C88&amp;ssl=1 100w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-esimene.jpg?resize=500%2C442&amp;ssl=1 500w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_842826963 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:0px;margin-bottom:0px;max-width:0px;height:75px;\"><\/div>\n<div class=\"row row-large align-middle align-center center\" style=\"max-width:1024px\" id=\"row-2099874935\">\n\n\t<div id=\"col-1436252784\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1275104240\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"800\" src=\"https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-teine.jpg?fit=538%2C800&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-teine.jpg?w=903&amp;ssl=1 903w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-teine.jpg?resize=269%2C400&amp;ssl=1 269w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-teine.jpg?resize=538%2C800&amp;ssl=1 538w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-teine.jpg?resize=768%2C1143&amp;ssl=1 768w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-teine.jpg?resize=100%2C149&amp;ssl=1 100w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-meist-teine.jpg?resize=500%2C744&amp;ssl=1 500w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1275104240 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1445817362\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3 data-start=\"928\" data-end=\"967\"><strong data-start=\"932\" data-end=\"967\">A Journey Toward Conscious Care<\/strong><\/h3>\n<p><\/p>\n<p data-start=\"969\" data-end=\"1330\"><strong data-start=\"969\" data-end=\"1330\">While exploring different methods and products, I discovered the Curly Girl Method and realized that with the right products and a thoughtful care routine, it\u2019s possible to restore and highlight the natural beauty of curls.<br data-start=\"1194\" data-end=\"1197\" \/>Through trial and error, I learned what my hair truly needs \u2014 and I wanted to share that knowledge with others who have curly hair.<\/strong><\/p>\n<p><\/p>\n<p data-start=\"1332\" data-end=\"1526\"><strong data-start=\"1332\" data-end=\"1526\">Along this journey, I also discovered that one essential element of curly hair care is a silk pillowcase. Thanks to it, I began waking up with less tangled and less dry hair in the mornings.<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:0px;margin-bottom:0px;max-width:0px;height:75px;\"><\/div>\n<div class=\"row row-large align-middle align-center center\" style=\"max-width:1024px\" id=\"row-953476917\">\n\n\t<div id=\"col-1707196410\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1154318786\" class=\"text\">\n\t\t\n<h3 data-start=\"1533\" data-end=\"1571\"><strong data-start=\"1537\" data-end=\"1571\">The Power of a Silk Pillowcase<\/strong><\/h3>\n<p><\/p>\n<p data-start=\"1573\" data-end=\"1855\"><strong data-start=\"1573\" data-end=\"1855\">Today, almost everyone knows about the positive effects of a silk pillowcase \u2014<br data-start=\"1653\" data-end=\"1656\" \/>it helps reduce hair breakage, maintain curl definition, and minimize frizz overnight. I wanted to share this beneficial product with others, and that\u2019s how the Lokitar silk pillowcase was created.<\/strong><\/p>\n<p><\/p>\n<p data-start=\"1857\" data-end=\"1967\"><strong data-start=\"1857\" data-end=\"1967\">Thanks to its beneficial properties, this product has won the hearts of many within the Lokitar community.<\/strong><\/p>\n<p><\/p>\n<p data-start=\"1969\" data-end=\"2269\"><strong data-start=\"1969\" data-end=\"2269\">Although my initial focus was on curly hair health, we soon began receiving surprisingly positive feedback from customers about improvements in their facial skin as well.<br data-start=\"2141\" data-end=\"2144\" \/>Silk pillowcases help reduce skin irritation and the formation of wrinkles, and they are also beneficial for straight hair.<\/strong><\/p>\n\t\t\n<style>\n#text-1154318786 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-300472313\">\n\n\t<div id=\"col-157002064\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3 data-start=\"2276\" data-end=\"2295\"><strong data-start=\"2280\" data-end=\"2295\">Recognition<\/strong><\/h3>\n<p><\/p>\n<p data-start=\"2297\" data-end=\"2532\"><strong data-start=\"2297\" data-end=\"2532\">In 2024, the Lokitar silk pillowcase received the <em data-start=\"2349\" data-end=\"2363\">Anne &amp; Stiil<\/em> \u201cTimeless Beauty Favorite\u201d award.<br data-start=\"2397\" data-end=\"2400\" \/>We are especially proud of this recognition, as it confirms that our silk pillowcases are not only beautiful, but truly effective.<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1203422809\" class=\"col medium-4 small-12 large-4 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1185392382\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"271\" src=\"https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/annejastiil-1.png?fit=300%2C271&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/annejastiil-1.png?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/annejastiil-1.png?resize=100%2C90&amp;ssl=1 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1185392382 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-389075175\" class=\"col medium-5 small-12 large-5 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_301765284\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_301765284 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:0px;margin-bottom:0px;max-width:0px;height:75px;\"><\/div>\n<div class=\"row row-large align-middle align-center center\" style=\"max-width:1024px\" id=\"row-1743725414\">\n\n\t<div id=\"col-1758854210\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_945444296\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"800\" src=\"https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-koos.jpg?fit=756%2C800&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-koos.jpg?w=1073&amp;ssl=1 1073w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-koos.jpg?resize=378%2C400&amp;ssl=1 378w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-koos.jpg?resize=756%2C800&amp;ssl=1 756w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-koos.jpg?resize=768%2C813&amp;ssl=1 768w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-koos.jpg?resize=100%2C106&amp;ssl=1 100w, https:\/\/i0.wp.com\/lokitar.ee\/wp-content\/uploads\/2025\/03\/lokitar-koos.jpg?resize=500%2C529&amp;ssl=1 500w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_945444296 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-591098167\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3 data-start=\"2539\" data-end=\"2560\"><strong data-start=\"2543\" data-end=\"2560\">Lokitar Today<\/strong><\/h3>\n<p><\/p>\n<p data-start=\"2562\" data-end=\"2836\"><strong data-start=\"2562\" data-end=\"2836\">The Lokitar.ee online store was created from a desire to offer high-quality, curly-hair-friendly products that truly work.<br data-start=\"2686\" data-end=\"2689\" \/>Our selection includes carefully curated products designed to help every member of the Lokitar community unlock the full potential of their hair.<\/strong><\/p>\n<p><\/p>\n<p data-start=\"2838\" data-end=\"3059\"><strong data-start=\"2838\" data-end=\"3059\">I believe that every hair type is unique, and with the right care, everyone can feel confident and radiant.<br data-start=\"2947\" data-end=\"2950\" \/>Lokitar is more than just a store \u2014 it is a community and an inspiring journey toward more beautiful curls.<\/strong><\/p>\n<p><\/p>\n<p data-start=\"3061\" data-end=\"3145\"><strong data-start=\"3061\" data-end=\"3145\">Welcome to the world of Lokitar \u2014 together, let\u2019s make every curl day better! \u2764\ufe0f<\/strong><\/p>\n<p><\/p>\n<p data-start=\"3147\" data-end=\"3186\"><strong data-start=\"3147\" data-end=\"3161\">Julia Viik<\/strong><br data-start=\"3161\" data-end=\"3164\" \/><strong data-start=\"3164\" data-end=\"3186\">Founder of Lokitar<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1833928583 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n@media (min-width:550px) {\n  #section_1833928583 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"class_list":["post-32076","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us - Lokitar<\/title>\n<meta name=\"description\" content=\"Lokitar was born from personal experience and a passion for curly hair. 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