How Lokitar Was Born

Lokitar was born from personal experience and a passion for caring for curly hair.
If you’ve ever looked in the mirror and felt like your hair was living a life of its own, then you know exactly where my story begins.

For years, I believed my hair type was simply “frizzy” — neither straight nor truly curly.
I tried straightening it, taming it, and experimenting with all kinds of “miracle products,” but the result was always the same: a frizzy, tired-looking hairstyle. That frustration is what pushed me to search for answers and dive deeper into the world of curly hair.

A Journey Toward Conscious Care

While exploring different methods and products, I discovered the Curly Girl Method and realized that with the right products and a thoughtful care routine, it’s possible to restore and highlight the natural beauty of curls.
Through trial and error, I learned what my hair truly needs — and I wanted to share that knowledge with others who have curly hair.

Along this journey, I also discovered that one essential element of curly hair care is a silk pillowcase. Thanks to it, I began waking up with less tangled and less dry hair in the mornings.

The Power of a Silk Pillowcase

Today, almost everyone knows about the positive effects of a silk pillowcase —
it helps reduce hair breakage, maintain curl definition, and minimize frizz overnight. I wanted to share this beneficial product with others, and that’s how the Lokitar silk pillowcase was created.

Thanks to its beneficial properties, this product has won the hearts of many within the Lokitar community.

Although my initial focus was on curly hair health, we soon began receiving surprisingly positive feedback from customers about improvements in their facial skin as well.
Silk pillowcases help reduce skin irritation and the formation of wrinkles, and they are also beneficial for straight hair.

Recognition

In 2024, the Lokitar silk pillowcase received the Anne & Stiil “Timeless Beauty Favorite” award.
We are especially proud of this recognition, as it confirms that our silk pillowcases are not only beautiful, but truly effective.

Lokitar Today

The Lokitar.ee online store was created from a desire to offer high-quality, curly-hair-friendly products that truly work.
Our selection includes carefully curated products designed to help every member of the Lokitar community unlock the full potential of their hair.

I believe that every hair type is unique, and with the right care, everyone can feel confident and radiant.
Lokitar is more than just a store — it is a community and an inspiring journey toward more beautiful curls.

Welcome to the world of Lokitar — together, let’s make every curl day better! ❤️

Julia Viik
Founder of Lokitar